I'm YJ Baik, and I've been navigating the worlds of fashion, floral design, and lifestyle for over a decade. Throughout my time in the fashion industry, I've worn many hats—design, creative direction, merchandising, and marketing, gaining a pretty good feel for the ropes.
Jovial Floral Co. was another labor of love where I explored the delicate artistry of bespoke floral design. It was a success, and it meant a lot to me, representing a commitment to creating experiences marked by elegance and sophistication. Collaborations with talented floral designers like Studio Mondine and La Musa de las Flores have been a real highlight, providing unique insights and shaping my creative approach.
These days, my blog is a space where I share stories and insights that reflect my simple, refined taste. It's not your typical blog—it's more like a scrapbook where travel, fashion, lifestyle, and beauty casually meet.
Take a peek at my UGC portfolio and content creation profile, and you'll find a collection that speaks to my love for storytelling and creating visually appealing content. Each piece is a genuine expression of my artistic side and my commitment to keeping things classy.
If you're a brand looking for a down-to-earth collaborator, I'm here. Let's work together, not because I'm the expert, but because I genuinely love what I do. Together, we can shape stories, create experiences, and add a touch of beauty and style to the world.
Come along on this journey with me, where a decade of experiences and a humble artistic perspective converge to tell a genuine story in the ever-evolving realms of fashion, lifestyle, and beauty.